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Stuck in a rut with your marketing? Our digital marketing consultants help you see what’s working, what’s not, and how to actually make it better. We’ll help you fine tune your strategy, optimise your ads, and get the most out of your online presence. Most of the time, it’s businesses trying to do everything and it just needs to be stripped right back and a realignment with business direction. We’ll help you with that, and the execution.
Take your digital marketing skills to the next level with our personalised consulting and training sessions. Whether you’re a beginner looking to understand the basics or a seasoned professional aiming to sharpen your strategies, we offer practical, hands on guidance, tailored to your needs.
Want to know how your digital marketing is really performing? We offer friendly, straightforward audits to help you understand what’s working, what isn’t, and where there’s room to grow. Together, we’ll take a close look at your current activity and uncover practical ways to improve results.
Expert advice & actionable strategies that actually move the needle.
Why Work With A Digital Marketing Consultant?
Clarity
We help you understand where your marketing stands and what needs to change, based on data, not guesswork.
Strategy That Fits Your Business
We don’t do cookie-cutter. You’ll get a tailored strategy built around your goals, your audience, and your team’s capacity.
Expert Input, Minus The Jargon
We keep things clear, actionable, and rooted in real-world experience, no fluff.
A Plan You Can Actually Use
You walk away with a roadmap you can implement, whether with your team, our team, or a bit of both.
Your questions answered
Who is this playbook for?
The Ecommerce Profitability Playbook is designed for ecommerce founders, marketing directors, heads of ecommerce and CMOs looking to grow revenue without sacrificing profitability.
It’s particularly useful for brands already investing in paid media and wanting a better understanding of the numbers behind growth.
Is the playbook only relevant if I run Google or Meta Ads?
No. While many of the examples involve paid media, the frameworks apply to ecommerce businesses as a whole.
Topics such as contribution margin, allowable CAC, customer profitability, inventory planning and cash flow impact every ecommerce brand, regardless of channel mix.
What will I learn from the playbook?
You’ll learn:
- How to calculate your allowable CAC
- Why ROAS can be misleading
- The metrics profitable brands track
- How inventory impacts profitability
- Why revenue growth doesn’t always mean profit growth
- How to identify common growth bottlenecks
The goal is to help you make better commercial decisions, not just better marketing decisions.
What size ecommerce business is this most suitable for?
The playbook is best suited to ecommerce brands generating at least £500k per year in revenue or spending £10k+ per month on marketing.
The frameworks become increasingly valuable as customer acquisition costs, inventory requirements and cash flow pressures grow.
What if I want help applying the frameworks to my business?
At the end of the playbook, you’ll have the option to book a free Ecommerce Profitability Review.
We’ll review your current setup and highlight opportunities across:
- Google Ads
- Meta Ads
- Customer acquisition
- Contribution margin
- Profitability metrics
- Growth strategy
Why did The Ad Lounge create this playbook?
Honestly, we love growing businesses, and because most ecommerce businesses are drowning in marketing metrics and struggling to connect them back to profit, we thought we’d try and help.
We wanted to create a practical resource that helps brands understand the commercial side of growth, not just the marketing side.
Why Should You Download the Ecommerce Profitability Playbook?
This is the exact profitability framework we use to help ecommerce brands identify what’s really holding growth back.
Inside, you’ll learn how to spot hidden margin killers, calculate your true allowable CAC, understand why revenue growth doesn’t always mean profit growth, and uncover the metrics that matter when scaling an ecommerce business.