Our Creative Services.
Creative For Paid Social
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Stories & Reels with native transitions: Optimised for Instagram, Facebook and TikTok using vertical formats and tight pacing.
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Carousel & Collection Ads: Multi product storytelling using interactive swipe formats tailored for Meta and Pinterest.
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Tested Messaging Variants: We A/B test multiple hooks, intros, and CTAs to identify what resonates best with your audience.
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Video & UGC Creative
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UGC style Hook Videos: 5-10 second intros that feel natural, paired with branded overlays to maintain authenticity.
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Product Demo Clips: Fast-paced “see it in use” content formatted for TikTok, Reels, and YouTube Shorts.
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A/B Content Testing: We test vertical vs square vs horizontal, real people vs animation, with data backed insights.
Creative For Paid Search
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Responsive Assets: Custom images, logos, and stunning creative that elevate performance in PMax.
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YouTube Shorts & Discovery Ads: 15-30 sec vertical first videos with rapid pacing, subtitles, and mobile first editing.
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Ad Strength Driven Design: Visual first approach to complement text assets, helping improve your ads relevancy.
Great Creative Doesn’t Just Look Good, It Performs
How We Work
Kickoff Call & Brief
We start by understanding your brand inside and out. This includes your tone of voice, visual identity, past performance, and campaign goals. Whether you’re launching something new or scaling what already works, we build our creative strategy around your specific needs and priorities.
Concept & Direction
Once we have the context, we map out the core messaging and visual approach. This is where we define the story your ads will tell, what formats are needed, and how we’ll make your content stand out in competitive feeds. Every concept is grounded in real platform behaviour and audience insight.
Creative Production
We bring the creative to life. That might be static visuals, short form video, motion graphics, or UGC style edits, whatever’s going to perform best for your goals. All assets are built to spec, fully formatted for each platform, and delivered ready to go live.
Ongoing Optimisation
Creative isn’t a one and done job (even though too many people think it is). We track how assets perform once they’re live and suggest tweaks or refreshes to keep results strong. From split testing different versions to improving based on platform data, we help you keep creative sharp and relevant.
Your questions answered
Who is this playbook for?
The Ecommerce Profitability Playbook is designed for ecommerce founders, marketing directors, heads of ecommerce and CMOs looking to grow revenue without sacrificing profitability.
It’s particularly useful for brands already investing in paid media and wanting a better understanding of the numbers behind growth.
Is the playbook only relevant if I run Google or Meta Ads?
No. While many of the examples involve paid media, the frameworks apply to ecommerce businesses as a whole.
Topics such as contribution margin, allowable CAC, customer profitability, inventory planning and cash flow impact every ecommerce brand, regardless of channel mix.
What will I learn from the playbook?
You’ll learn:
- How to calculate your allowable CAC
- Why ROAS can be misleading
- The metrics profitable brands track
- How inventory impacts profitability
- Why revenue growth doesn’t always mean profit growth
- How to identify common growth bottlenecks
The goal is to help you make better commercial decisions, not just better marketing decisions.
What size ecommerce business is this most suitable for?
The playbook is best suited to ecommerce brands generating at least £500k per year in revenue or spending £10k+ per month on marketing.
The frameworks become increasingly valuable as customer acquisition costs, inventory requirements and cash flow pressures grow.
What if I want help applying the frameworks to my business?
At the end of the playbook, you’ll have the option to book a free Ecommerce Profitability Review.
We’ll review your current setup and highlight opportunities across:
- Google Ads
- Meta Ads
- Customer acquisition
- Contribution margin
- Profitability metrics
- Growth strategy
Why did The Ad Lounge create this playbook?
Honestly, we love growing businesses, and because most ecommerce businesses are drowning in marketing metrics and struggling to connect them back to profit, we thought we’d try and help.
We wanted to create a practical resource that helps brands understand the commercial side of growth, not just the marketing side.
Why Should You Download the Ecommerce Profitability Playbook?
This is the exact profitability framework we use to help ecommerce brands identify what’s really holding growth back.
Inside, you’ll learn how to spot hidden margin killers, calculate your true allowable CAC, understand why revenue growth doesn’t always mean profit growth, and uncover the metrics that matter when scaling an ecommerce business.