Where profit leaks get fixed
You’re here because you’re probably tired of poor results, sound about right? Truthfully, most paid search accounts aren’t completely broken, they’re just badly built. Revenue looks okay, so does the dashboard data, but the gap between what goes out and what you actually keep gets thinner every month.
The problem is nearly always structural. It won’t show up in a ROAS number, just your bank account. We run both Google ads and Microsoft Ads for ecommerce brands where that gap has started to hurt. We find the leak, fix the build, and set targets based on what your business actually needs to work, not what Google reckons you should spend.
WHAT WE DO BEST
Google Ads
At The Ad Lounge, we’re all about getting your brand noticed with Google Ads. From Performance Max to Paid Search campaigns, we’ll build the right strategy to drive profitable results for your business. Whether it’s driving efficiency or capturing headroom, we build Google Ads campaigns that work for your business. We’ll handle the details, making sure everything is optimised for success and we’ll always run things by you before going live.
Feed Optimisation
The Ad Lounge is a paid search agency that really focuses on feed optimisation. We optimise everything including titles, custom labels, attributes, product details and more to ensure your products get noticed. It’s all about making your feed work harder, bringing in those clicks, and turning browsers into buyers. We’ll fine-tune every detail, so your products pop in Google Shopping. No stress, just more sales.
Microsoft Ads
At The Ad Lounge, we’ve got Microsoft Ads covered. We’ll optimise your campaigns to make sure they hit the right audience with the right message. From targeting tweaks to ad copy that converts, we ensure your Microsoft Ads are on point, delivering results that matter and not just importing from Google ads. We’ll fine-tune every aspect to make sure your ads stand out on the Search Engine Results Page (SERP) and drive more opportunities for clicks and sales.
International Growth Expansion
Looking to expand into another country? We help brands grow into new markets with Paid Search strategies built for each region, without taking anything away from your current market.
From localised campaigns and feed optimisation to cross market reporting, we’ve helped brands grow across the UK, US, UAE and beyond. We know what works and how to make it profitable.
Hear From Our Clients
Richard Pink Boutique & Rowen HomesA pleasure to work with Cam and the team successfully managed our paid search channels, providing both growth and efficiency across the campaigns. A pleasure to work with, they really felt part of our team rather than an external agency and are clearly passionate about what they do for their customers.
Anna OreliaOur brand have worked with Sarah on paid search for years. We’ve always loved how passionate she is, and all of the ideas and insight she has brought to the table. We followed her to The Ad Lounge after working with her at a different agency, and now we have the added benefit of Cam too. They’ve helped restructure our ad account and get it to a really positive place, and the numbers are looking great. They’re super hands on, responsive, and knowledgeable. Thank you both!
Alice Fahey GroupWorking with The Ad Lounge has been an absolute blast! They’re friendly and genuinely fun to work with.
Their creativity and marketing insights have made a real difference to our company, they just get it and they get results.
Highly recommend them if you’re looking for an agency that’s as invested in your success as they are in keeping things fun.
What Makes Us Different?
We go beyond the ad account
It’s not just about managing your Paid Search (PPC) campaigns, it’s about making the whole journey connect. We’ll tell you if your landing page needs work, what creative will actually grab attention and how to streamline the user journey so interest turns into paying customers.
We focus on profitability
We don’t chase vanity metrics. We build Paid Search (PPC) campaigns optimised to your margins, and long term business growth. Unsure of your margins? Our ad profit calculator can do the heavy lifting for you so take a peek.
We get to know your competition
We study your competitors, your industry, and what it takes for your brand to stand out. That way, we’re not just keeping up, we’re keeping you ahead.
Experienced people only.
The people you meet are the ones working on your account. No layers of management or senior managers that dip, just people that are here to stay and understand your business inside and out.
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Your questions answered
Who is this playbook for?
The Ecommerce Profitability Playbook is designed for ecommerce founders, marketing directors, heads of ecommerce and CMOs looking to grow revenue without sacrificing profitability.
It’s particularly useful for brands already investing in paid media and wanting a better understanding of the numbers behind growth.
Is the playbook only relevant if I run Google or Meta Ads?
No. While many of the examples involve paid media, the frameworks apply to ecommerce businesses as a whole.
Topics such as contribution margin, allowable CAC, customer profitability, inventory planning and cash flow impact every ecommerce brand, regardless of channel mix.
What will I learn from the playbook?
You’ll learn:
- How to calculate your allowable CAC
- Why ROAS can be misleading
- The metrics profitable brands track
- How inventory impacts profitability
- Why revenue growth doesn’t always mean profit growth
- How to identify common growth bottlenecks
The goal is to help you make better commercial decisions, not just better marketing decisions.
What size ecommerce business is this most suitable for?
The playbook is best suited to ecommerce brands generating at least £500k per year in revenue or spending £10k+ per month on marketing.
The frameworks become increasingly valuable as customer acquisition costs, inventory requirements and cash flow pressures grow.
What if I want help applying the frameworks to my business?
At the end of the playbook, you’ll have the option to book a free Ecommerce Profitability Review.
We’ll review your current setup and highlight opportunities across:
- Google Ads
- Meta Ads
- Customer acquisition
- Contribution margin
- Profitability metrics
- Growth strategy
Why did The Ad Lounge create this playbook?
Honestly, we love growing businesses, and because most ecommerce businesses are drowning in marketing metrics and struggling to connect them back to profit, we thought we’d try and help.
We wanted to create a practical resource that helps brands understand the commercial side of growth, not just the marketing side.
Why Should You Download the Ecommerce Profitability Playbook?
This is the exact profitability framework we use to help ecommerce brands identify what’s really holding growth back.
Inside, you’ll learn how to spot hidden margin killers, calculate your true allowable CAC, understand why revenue growth doesn’t always mean profit growth, and uncover the metrics that matter when scaling an ecommerce business.